The original Netflix logo was pretty wild

These days, the Netflix logo is up there with the likes of Apple and Nike when it comes to ubiquity. The curved red wordmark is instantly recognisable – but it looks nothing like the logo Netflix launched with in 1997.

The company, which turned 25 this week, launched as a DVD rental service – long before the word 'binge' had anything to do with watching TV. To honour its birthday, we're taking a look at the streamer's history of logos. It wasn't until 2001 that Netflix landed on the embryo of its current design