These days, the Netflix logo is up there with the likes of Apple and Nike when it comes to ubiquity. The curved red wordmark is instantly recognisable – but it looks nothing like the logo Netflix launched with in 1997.
The company, which turned 25 this week, launched as a DVD rental service – long before the word 'binge' had anything to do with watching TV. To honour its birthday, we're taking a look at the streamer's history of logos. It wasn't until 2001 that Netflix landed on the embryo of its current design